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5 Benefits of B2B Virtual Showrooms You Need to Know

Is there a way to combine physical and online shopping best practices while considering global technology trends and market demands? Virtual showrooms combine the emotions and impulsive behaviour from shopping in-store and the convenience and speed of online shopping.

Virtual showrooms help brands create unique and immersive digital experiences for buyers to browse products using virtual reality and 3D technology, all from the comfort of their sofa. Increased use of technology and major developments in recent years have led to a growth in the popularity of virtual showrooms. Studies have proven that 70%–80% of B2B decision makers prefer remote human interaction or digital self-service, whilst most businesses will need to keep up with the latest digital trends.

Motorcycle Virtual Showroom

With virtual showrooms, flexibility is improved in many areas. Firstly, limitations with location are removed as all you need is a device to access the showroom, unlike physical showrooms which you must travel to. This can be time-consuming and costly for buyers and sellers travelling to meetings exhibitions and tradeshows. Travelling less does not only reduce costs but also improves sustainability with no pollution from travelling and reducing material waste with digital samples. This allows buyers and sellers to access your full collection straight away without the wait for physical samples to be made and delivered.

Investing in a virtual showroom also means that your collection is accessible globally 24/7 and 365 days a year. This means you don’t have to invest in physical showrooms in different regions, helping you to expand your global reach and enter new markets.

Meeting in Virtual Showroom

Virtual showrooms allow you to present buyers with a more engaging experience through lightning, colours, and even music. Showrooms can have integrated live voice and video communication to hold meetings with buyers as if you are meeting in person. Environments can also be customised to look like a store so buyers don’t need to imagine what your products will look like for customers.

Stay competitive and start your journey into the metaverse with BrandLab360. Each product hosts different forms of media to exhibit specific product information and detail in an interactive and visual way. Using the power of gamification, every product can be picked up and moved around to adhere to visual merchandising requirements. Buyers are also able to merchandise and visualise the products in their store at an early stage of the buying process and even create assortments in separate assortment areas.

Do you think B2B virtual showrooms are the future? Let us know below!

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