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Growing Consumer Openness to a New Kind of Internet

Advancements in technology continually push consumer behaviour. Goods and services being purchased with a couple of clicks are now an everyday occurrence. Consumers continuously demand new and unique experiences when interacting with brands. But how will brands deliver for customers?

Businesses developing more engaging and social experiences to foster consumer connection have become easier with metaverse technology and the new era of the internet, web 3.0. Looking beyond traditional methods, companies need to reinvent every consumer touchpoint while creating an experiential and emotional connection. According to Mckinsey, ‘consumers and executives are excited about what is next, with many already using and experimenting with the metaverse and eager to realise its potential’. Yet even as many companies and industries push the digital frontier, others remain hesitant.

Web 3.0 is the third generation of the World Wide Web with a vision of a decentralised and open web with greater utility for its users. As a result of 3D commerce, web 3.0 puts socialisation and collaboration between brands and their customers first making input from consumers highly valuable, affecting each step of a company’s production, leading to more defined and personalised shopping experiences.

Too Faced Maison Virtual Store

Virtual Store by BrandLab360

Immersive AR and VR technologies will help conquer the contactless divide between companies and their consumers. Creating virtual reality experiences will boost your engagement and sales rate while keeping customers connected to your brand in an exciting way while also improving customer service, all in the web 3.0. BrandLab360 create virtual reality environments for all sectors, using hybrid technologies to help create a narrative for their clients that allow those who cannot visit physical environments to get a similar experience. Within their environments, businesses and brands can even utilise gamification with users responding well to completing tasks & unlocking challenges forming longer engagement and increasing brand loyalty. Friends can be invited into the environment in real-time to enable the experience to be shared and therefore increase social activity. Information tags link seamlessly to product details and goods can be purchased from 24/7 accessible environments with friends anywhere in the world. BrandLab360’s unique technology allows users to access this capability on any device, with no apps or downloads, in the form of streaming.

Web 3.0 opens up the opportunity for multiple sector consumers to purchase and trade digital goods as well as physical goods for use in their own virtual world, such as digital real estate, creating their own individual online ecosystem that they can join with others. Digital goods can come in the form of NFTs (Non-fungible tokens) which are completely unique and proof of ownership can be seen on the blockchain. Many brands have been getting involved with NFTs recently in the form of digital clothing, gaming skins and more.

Virtual Town House

Virtual property by BrandLab360

Decentralised applications use blockchain technology and peer-to-peer networks to let people download apps without a “middleman” platform. This improves security, allows for faster payment processing and more consumer investment. These apps promote the decentralisation of e-commerce, allowing consumers to experience the benefits of web 3.0 to mobile sales.

Web 3.0 features AI technology to identify patterns in consumers when using e-commerce data to assist in building new campaigns. This highly valuable data can also be used to learn more about your customers and even make recommendations based on previously viewed or purchased products.

How open are you to exploring web 3.0 as a consumer?

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