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How VR and AR is used in the Property Industry

Updated: Oct 10, 2022

Virtual Reality, also known as VR, is the use of technology to create a simulated environment where the user is placed inside an experience and immersed into the 3D world. This technology has made its way into the property industry but just how exactly is it used? Below are a few different ways that virtual reality is being adopted in property including architectural visualisation, virtual staging and virtual property tours.   

Virtual reality kitchen

Image by BrandLab360



You may be familiar with 3D models of new properties to show what it will look like once completed to give potential buyers the chance to image the architecture. However, these don’t give you a feel of what it would be like to walk around the building which is where VR is an amazing tool for architectural visualisation to give investors or others the opportunity to look at the exterior and interior of the future property. A virtual reality model of a new build will be a powerful presentation tool to help clients gain an understanding of how a design will look to scale. Preferably, they will be able to experience the building as if they were walking around it, opening doors and walk up and down stairs. For larger-scale projects, VR can assist construction companies to design with precision and avoid costly changes during the construction phase. It allows for a smoother and more efficient process when designing and building properties.   


Virtual property environment

Image by BrandLab360

Virtual Staging  

When viewing properties, it is much easier to imagine yourself living in it when viewing it furnished, the property instantly becomes more appealing and cosier. According to a report by the National Association of Realtors, 77% of real estate agents say staging helps buyers associate a property with their future home showing staging importance when selling. However, it can be costly to stage properties. HomeAdvisor estimates it can cost as much as $1,458 per month to furnish and stage the average home. Virtual reality is the answer! It allows sellers to market staged properties while being cost-effective, giving potential buyers the chance to have a virtual tour around a staged property and get the full experience. Virtual staging is the process of using a graphic editor to create a simulated, photorealistic interior design in a living space. It is a great remote alternative to physical staging for real estate professionals, photographers, and interior decorators.  

Virtual reality hotel

Image by BrandLab360


Virtual Property Showcases  

Normally, buyers visit multiple properties before deciding on one they want which is very time-consuming and difficult if you do not live near the properties you are viewing, not to mention costly. VR technology helps solve these problems, allowing buyers to view properties completely remotely, they are transported into an immersive experience and can view the property in their own time.  A company called BrandLab360 use ground-breaking CGI and 3D rendering techniques to replicate or fully design real estate projects which are then exported into a fully interactive and immersive tour. Step into the metaverse with fully integrated video chat, you can host face-to-face sales appointments of your off-plan development, 24 hours a day, 365 days a year. BrandLab360 can help fulfil many virtual property needs, including architectural visualisation  and virtual property showcasing.


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