Web3 is a term used to describe the immersive and evolving new wave of web-based experiences. Also referred to as the metaverse, virtual reality (VR), extended reality (XR) or augmented reality (AR), these experiences are transforming and elevating the way we interact online.

 

From TV streaming to social media, and now Web3, the consumer landscape has endured some dramatic changes. Choice and experience are at the forefront of this transformation and driven by a range of technological, social, and economic factors these changes are leading to new opportunities and challenges for businesses, individuals, and society as a whole. The shift to Web3 has enabled industries in all verticals to achieve previously unthinkable levels of efficiency, insight and engagement.