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BrandLab360's Privacy Policy

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Policy version: (16th May 2023) 

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BrandLab-360.com (our website) is operated by us. We are the controller of personal data obtained via our website, meaning we are the organisation legally responsible for deciding how and for what purposes it is used. 

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We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint. 

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We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR). [We are also subject to the EU General Data Protection Regulation (EU GDPR) in relation to goods and services we offer to individuals [and our wider operations] in the European Economic Area (EEA).] 

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This privacy policy is divided into the following sections: 

  • What this policy applies to 

  • Personal data we collect about you 

  • How your personal data is collected 

  • How and why we use your personal data 

  • Marketing 

  • Who we share your personal data with 

  • How long your personal data will be kept 

  • Transferring your personal data out of the UK [and EEA] 

  • Cookies 

  • Your rights 

  • Keeping your personal data secure 

  • How to complain 

  • Changes to this privacy policy 

  • How to contact us 

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What this policy applies to 

This privacy policy relates to your use of our website only. 

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Personal data we collect about you 

The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you: 

  • [your name, address and contact information, including email address and telephone number [and company details]] 

  • [any delivery addresses specified for your order] 

  • [information to check and verify your identity, e.g., date of birth] 

  • [your gender [if you choose to give this to us]] 

  • [location data [if you choose to give this to us]] 

  • [your billing information, transaction and payment card or other payment method information] 

  • [bank account and payment details] 

  • [details of any information, feedback, or other matters you give to us by phone, email, post or via social media] 

  • [your account details, such as username and login details] 

  • [your activities on, and use of, our website] 

  • [your personal [or professional] interests] 

  • [your professional online presence, e.g., LinkedIn profile] 

  • [information about the services we provide to you] 

  • [your contact history, purchase history and saved items] 

  • [information about how you use our website and technology systems] 

  • [your responses to surveys, competitions, and promotions] 

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Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case, we will tell you and give you the choice before you give the personal data to us. We will also tell you whether declining to share that personal data will have any effect on your use of our website or any services on it 

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We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below. 

How your personal data is collected 

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We collect personal data from you:  

  • directly, when you enter or send us information, such as when you register with us, contact us (including via email, send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website and  

  • indirectly, such as your browsing activity while on our website; we will [usually] collect information indirectly using the technologies explain in the section on ‘Cookies’ below 

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How and why we use your personal data 

Under data protection law, we can only use your personal data if we have a proper reason, e.g.: 

  • where you have given consent 

  • to comply with our legal and regulatory obligations 

  • for the performance of a contract with you or to take steps at your request before entering into a contract, or 

  • for our legitimate interests or those of a third party 

A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below). 

The table below explains what we use your personal data for and why. 

What we use your personal data for 

Create and manage your account with us 

Providing [products AND/OR services] to you 

Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us 

To enforce legal rights or defend or undertake legal proceedings

Customise our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website 

Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended 

Communications with you not related to marketing, including about changes to our terms or policies or changes to the [products AND/OR services] or other important notices 

Statistical analysis to help us understand our customer base 

Updating and enhancing customer records 

Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, e.g., to record and demonstrate evidence of your consents where relevant. 

Marketing our services to existing and former customers

Audits

To share your personal data with members of our group and third parties that will or may take control or ownership of some or all our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency 

In such cases information will be anonymised where possible and only shared where necessary 

Our reasons 

For our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price 

OR 

To perform our contract with you or to take steps at your request before entering into a contract 

To perform our contract with you or to take steps at your request before entering into a contract

To comply with our legal and regulatory obligations 

OR 

For our legitimate interests, i.e., to minimise fraud that could be damaging for you and/or us 

Depending on the circumstances: 

—to comply with our legal and regulatory obligations 

—in other cases, for our legitimate interests, i.e., to protect our business, interests, and rights 

Depending on the circumstances:

—your consent as gathered by the separate cookies tool on our website

—see ‘Cookies’ below

—where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price

If you have provided such a consent, you may withdraw it at any time by changing the setting on the cookies tool and add appropriate links. (This will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)

Depending on the circumstances: 

—your consent as gathered by the separate cookies tool on our website

—see ‘Cookies’ below 

—where we are not required to obtain your consent and do not do so, for our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price

If you have provided such a consent, you may withdraw it at any time. (This will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn) 

To comply with our legal and regulatory obligations 

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We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, i.e., to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us 

For our legitimate interests, i.e., to be as efficient as we can so we can deliver the best service to you at the best price

Depending on the circumstances: 

—to perform our contract with you or to take steps at your request before entering into a contract 

—to comply with our legal and regulatory obligations 

—where neither of the above apply, for our legitimate interests, e.g., making sure that we can stay connected with our customers about existing orders and new products 

To comply with our legal and regulatory obligations 

For our legitimate interests, i.e., to promote our business to existing and former customers 

See ‘Marketing’ below for further information 

For our legitimate interests, i.e., to maintain our accreditations so we can demonstrate we operate at the highest standards 

Depending on the circumstances: 

—to comply with our legal and regulatory obligations 

—in other cases, for our legitimate interests, i.e., to protect, realise or grow the value in our business and assets 

How and why we use your personal data—in more detail 

More details about how we use your personal data and why are set out [in the table below: 

Purpose

Communications with you not related to marketing, including about changes to our terms or policies or changes to the products or other important notices

Processing operation

Addressing and sending communications to you as required by data protection laws, i.e.: 

—the UK GDPR or Data Protection Act 2018 

Addressing and sending communications to you as required by law

Addressing and sending communications to you about changes to our terms or policies or changes to the products or other important notices (other than those addressed above) 

Lawful basis relied on under the UK GDPR [and EU GDPR]

Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(b)) 

Processing is necessary for compliance with a legal obligation to which we are subject (Article 6(1)(b)) 

Our legitimate interests (Article 6(1)(f)), which is to be as efficient as we can so we can deliver the best service to you 

Relevant categories of personal data

—your name, address and contact information, including email address and telephone number [and company details] 

—your account details (username) 

—your name, address and contact information, including email address and telephone number [and company details] 

—your account details (username) 

How and why we use your personal data—sharing 

See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others. 

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Marketing 

We will use your personal data to send you updates (by email, text message, telephone, or post) about our [products AND/OR services], including exclusive offers, promotions or new [products AND/OR services]. 

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We have a legitimate interest in using your personal data for marketing purposes (see above ‘How and why we use your personal data’). This means we do not need your consent to send you marketing information. If we change our marketing approach in the future so that consent is needed, we will ask for this separately and clearly. 

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You have the right to opt out of receiving marketing communications at any time by: 

  • contacting us  

  • using the ‘unsubscribe’ link in emails   

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We may ask you to confirm or update your marketing preferences if you ask us to provide further [products AND/OR services] in the future, or if there are changes in the law, regulation, or the structure of our business. 

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We will always treat your personal data with the utmost respect and never [sell OR share] it with other organisations outside BrandLab360 for marketing purposes. 

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For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below. 

Who we share your personal data with 

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We routinely share personal data with: 

  • Third parties we use to help deliver our products AND/OR services to you, e.g., payment service providers, warehouses, and delivery companies 

  • Other third parties we use to help us run our business, e.g. [marketing agencies or] website hosts and website analytics providers 

  • Our banks 

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We only allow those organisations to handle your personal data if we are satisfied, they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you. 

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We or the third parties mentioned above occasionally also share personal data with: 

  • our [and their] external auditors, e.g., in relation to the audit of our [or their] accounts, in which case the recipient of the information will be bound by confidentiality obligations 

  • our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations 

  • law enforcement agencies, courts, tribunals, and regulatory bodies to comply with our legal and regulatory obligations 

  • other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised, but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations 

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Who we share your personal data with—further information 

If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below). 

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How long your personal data will be kept 

We will not keep your personal data for longer than we need it for the purpose for which it is used.  

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Different retention periods apply for different types of personal data.  

If you stop using your account, we will delete or anonymise your account data after [seven] years. 

Following the end of the of the relevant retention period, we will delete or anonymise your personal data. 

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Transferring your personal data out of the UK and EEA 

The personal information we collect may be transferred to and stored in countries outside of the UK and the European Economic Area (EEA). Some of these jurisdictions require different levels of protection in respect of personal information and, in certain instances, the laws in those countries may be less protective than the jurisdiction you are typically resident in. We require third parties to respect the security of your data and to treat it in accordance with the law, and if we do share your personal information outside the UK and/or the European Economic Area, you can expect a similar degree of protection in respect of your personal information.  

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Cookies 

A cookie is a small text file which is placed onto your device (e.g., computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us recognise you and your device and store some information about your preferences or past actions. 

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Your rights 

You generally have the following rights, which you can usually exercise free of charge: 

Access to a copy of your personal data 

Correction (also known as rectification) 

Erasure (also known as the right to be forgotten) 

Restriction of use 

Data portability 

To object to use 

Not to be subject to decisions without human involvement 

The right to withdraw consents 

The right to be provided with a copy of your personal data 

The right to require us to correct any mistakes in your personal data 

The right to require us to delete your personal data—in certain situations 

The right to require us to restrict use of your personal data in certain circumstances, e.g., if you contest the accuracy of the data 

The right to receive the personal data you provided to us, in a structured, commonly used, and machine-readable format and/or transmit that data to a third party—in certain situations 

The right to object: 

—at any time to your personal data being used for direct marketing (including profiling) 

—in certain other situations to our continued use of your personal data, e.g., where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise, or defence of legal claims 

The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you 

We do not make any such decisions based on data collected by our website 

If you have provided us with a consent to use your personal data, you have a right to withdraw that consent easily at any time 

Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn 

For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.  

If you would like to exercise any of those rights, please see below: ‘How to contact us’. When contacting us please: 

  • provide enough information to identify yourself [(e.g., your full name, address and customer or matter reference number)] and any additional identity information we may reasonably request from you, and 

  • let us know which right(s) you want to exercise and the information to which your request relates 

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Keeping your personal data secure 

We have appropriate security measures to prevent personal data from being accidentally lost, used, or accessed unlawfully. We limit access to your personal data to those who have a genuine need to access it.  

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We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so. 

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If you want detailed information from Get Safe Online on how to protect your personal data and other information and your computers and devices against fraud, identity theft, viruses, and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses. 

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How to complain 

Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have. 

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You also have the right to lodge a complaint with: 

  • the Information Commissioner in the UK 

  • a relevant data protection supervisory authority in the EEA state of your habitual residence, place of work or of an alleged infringement of data protection laws in the EEA 

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The [UK’s] Information Commissioner may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113. 

Changes to this privacy policy 

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This Privacy Notice may be updated from time to time. The date of the most recent revisions will appear on the bottom of the page.  

 

How to contact us 

Individuals in the UK 

You can contact us by post or email if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint. 

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Our contact details are shown below: 

Address: 

BrandLab360, 19 Bridge Street, Newport, NP20 4AN, Wales

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Email: hello@brandlab-360.com 

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Last Modified 16th May 2023 

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