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BrandLab360 are a collection of courageous innovators and the global pioneers of v-commerce. As one of the earliest adopters of Metaverse style technology, our platform enables companies and corporations of all sizes to elevate their businesses using virtual reality and gamification. 

We have built a global reputation in providing virtual reality showrooms for the fashion and beauty industry as well as providing direct to consumer experiences to elevate a companies e-commerce operation. Due to the unique and innovative technology and the many uses in its application, our company now provides enterprise level Metaverse solutions across all industries. 

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BrandLab360 is one the fastest growing Virtual Reality SaaS companies in the world. The company was founded in 2016 by Dan O'Connell and Jennifer Drury who recognised that a comprehensive digital solution was needed to effectively connect brands and buyers in the wholesale fashion industry.


After successfully launching the first BrandLab360 product to market in 2018, the company embarked on a bold era of product development. The founders perceptively analysed that humans still want and need to feel immersed and connected when using a digital product. As a result, in late 2019, the company launched its first virtual reality platform.


After experiencing hyper growth, this unique technology is now at the forefront of the rapidly building momentum where gamification is used to elevate online experiences, not just in fashion but in a broad range of other industries.


BrandLab360 are a collection of modernist thinkers who believe that replicating real life experiences should be at the heart of any digital transformation strategy. Our people buy into the philosophy that immersive 3D environments result in more rewarding customer journeys, more time spent engaged, and ultimately more orders and sales for B2B and B2C vendors alike.


Our strength as a company is within our technology and within our people, each of which passionately care about the difference our groundbreaking platform makes for our customers. We enable companies to innovate and lead the way in their respective fields, and we believe our technology will be the catalyst for a cascading cultural shift in the future of e-commerce.

Our History